ASG Technique for Locating Potential Buyers

There are many firms that make their living selling businesses. However, many of these Merger and Acquisition firms use tactics that do not necessarily have the best interest of the client at hand. We at ASG do not work that way. For example, many M&A firms will contact you saying they have a potential buyer for your business. We at ASG never do that because it is impossible to locate a real potential buyer for a business without having detailed information on the business and an overview of the financial capabilities of the potential buyer. As a result, when you contact ASG, we do a complete business valuation and a buyer search for individuals or corporations that would truly be interested and capable of buying your business. Beware of other firms that call with claims that they have a buyer: Without detailed information, nobody knows if they are interested in your company, and the firm telling you they have a potential buyer is just trying to hook you.
 
In fact, at ASG we have a strict methodology of locating potential buyers. We maintain a large database of individuals, corporations, investment groups and the like that are interested in buying businesses. We cross-check our database with information from your company to find buyers that:

• Have the capabilities to run the company successfully.
• Are financially able to pay for the company and keep it running.
• Have more to give to the company and can afford to pay a high selling price.

Our databases have been compiled over 25 years in business, and as a result we have a lot of potential buyers, which has been supplemented by many references from CPAs, lawyers, and other professionals. Because of this, each year ASG locates buyers throughout California, across the nation, and even worldwide to purchase businesses we represent for sale. We maintain our database through our:

• Presence on the Internet.
• Deep referral list of past clients, lawyers, and CPAs.
• Business listing in more than 30 yellow pages in Southern California.

In addition to our database of potential buyers, ASG does its best to market your business in a variety of ways to find the best buyer and the highest price. We use blind/no name ads to advertise your business in the Wall Street Journal and other publications, on M&A websites, in newspapers across the nation, as well as other strategies to find a buyer for your company. Some of the other strategies include:

• Contacting consultants in the industry knowledgeable of companies interested in acquiring business acquisitions.
• Contacting complementary businesses in synergistic industries.
• Contacting companies in the same industry.
• Contacting the many investment groups looking for a company to invest in.

Making the Sale with Many Potential Buyers

You are only going to sell your business to one individual, corporation, or investment group; however, ASG wants you to sell your business for the highest price possible. To accomplish this, we focus on attracting multiple potential buyers because of a simple fact: Competition raises the selling price of your company. We take great efforts to screen companies before giving them any information regarding your company. Interested buyers are required to sign a confidentiality agreement and have their financial ability reviewed before any information regarding your company is released.

The Business Brokerage industry has an old adage that says, “One buyer is no buyer.” This saying rings true because a sole potential buyer wants to control the process, and part of this is getting the company for the least amount of money. At ASG we are committed to getting you the maximum amount of money possible, and this is done through our negotiations, multiple offers, and skilled marketing efforts. We take care of you and sell your business.