There are many firms that claim expertise in selling businesses. However, many of these Merger and Acquisition firms may not necessarily have the best interest of their clients at hand. For example, beware of other firms that call with claims that they have a buyer for your business. Without detailed information, nobody knows if they are interested in a given company, and the firm telling you they have a potential buyer is just trying to deceive you. We at ASG never do that because it is impossible to locate a real potential buyer for a business without having detailed information. As a result, when you contact ASG, we do a complete business valuation and only then do we do a buyer search for individuals or corporations that would truly be interested in (and capable of) buying your business.
In fact, at ASG we have a strict methodology of locating potential buyers. In addition to customized and specialized marketing programs, we maintain large databases of individuals, corporations, and investment groups that are interested in buying businesses. We cross-check our database with information from your company to find buyers that:
- Have the capabilities to run the company successfully
- Are financially able to pay for the company
- That bring added value to the company and can thus afford to pay a higher price
In addition to customized marketing efforts, our investment group and industry buyer databases have been compiled over 25 years in business, resulting in a lot of potential buyers, who are supplemented by many referrals from CPAs, lawyers, and other professionals. Because of this, each year ASG locates buyers throughout California, across the nation, and even worldwide to purchase the businesses we represent for sale. We augment our databases through our:
- Presence on the Internet
- Referrals from past clients, lawyers, and CPAs
- Access to powerful business and private investor databases
In addition to our database of potential buyers, ASG will market your business in a variety of ways to find the best buyer and achieve the highest price. We might use blind/no name ads to advertise your business in the Wall Street Journal and other publications, on M&A websites, in newspapers across the nation, as well as other strategies to find a buyer for your company. Some of the other strategies include:
- Contacting industry consultants who are aware of companies interested in buying
- Contacting complimentary businesses in synergistic industries
- Contacting companies in the same industry
- Contacting the many investment groups looking for companies to acquire
